after the fire at organic valley hq i’ve been working in a building that used to be a bank. this poster is in the break room. the not particularly flattering portrayal of bankers by visa marketing fascinates me. poster circa 2001. i have no idea why it hasn’t been taken down. perhaps it fascinates others
when you have backyard chickens you discover the divine pleasure of a perfectly cooked, fried egg straight out of the nesting box. and by perfectly cooked, i mean crispy edges with tender whites ( not snotty! not overcooked! ) and runny yolks. it’s a tough trick to get the trifecta of crispy, tender and runny and i could never get it consistently until i read this cooks illustrated fried egg recipe ( great magazine, highly recommended ).
it explains that yolks and whites set at different temperatures. yolks set at 158F and whites set at 180F, so the trick is getting the whites to cook before the yolks. you can get the whites to set first using the “hot and fast” method by using a fat with a high smoke point. drop the eggs in a sizzling hot, hot, hot pan and the whites set before the yolks know what hit ‘em.
the cooks illustrated recipe recommends using a vegetable oil, but what has a higher smoke point than almost any vegetable oil and has a delicious buttery taste that you want with a fried egg? ghee ( aka clarified butter )! throw in a few tablespoons of butter into the pan right as you add the eggs to add a boost of extra butteryness. awesome eggs every time.
you can take this general philosophy to its logical conclusion and jump right on the crispy egg train.
– preheat ghee in skillet on low heat for 5 minutes
– crack 2 eggs in bowl and season with salt and pepper
– turn up heat to medium-high until sizzling hot ( and! i! mean! sizzling! )
– add butter and quickly swirl around pan ( this is a little tricy because you don’t want to burn the butter. act fast and don’t burn yourself ).
– pour eggs from bowl into skillet ( they should just about explode when they hit the oil )
– cover skillet and cook for 1 minute ( that’s right, just 1 minute )
– remove from heat and let stand covered – about 30 seconds will get you runny yolks, 60 seconds will get you soft set yolks and a few minutes will yield medium set yolks.
i typically let sit until the layer surrounding the yolk turns white which is a good indicator the whites are completely done and i avoid serving snotty eggs. at that point the yolks are right between runny and very soft-set.
when we worried imminent frost would kill the them we harvested a whole lotta hot peppers from our garden at organic valley. i have no idea what all the varieties are nor their hotness but that’s not going to stop me from whipping up a batch of what i like to call Odin’s Kick in the Asgard hot sauce.
what could possibly go wrong?
it’s impossible to convey the beauty of the view from the top of the ridge just a mile from my desk at organic valley. maybe a picture is worth a thousand words.
the view of the classic driftless region geography makes for quite an energizing “out and back” lunch run even on a dull day, all the more so when it’s sunny, green and lush.
do yourself a favor and view large on a big screen.
my motivation isn’t synthetic. and now, neither is my recovery shake
26 grams of protein never tasted so good. also, lactose free.
odin ( calls me at work ): "poppi, can you bring more organic valley fuel home. we're out. again."
— Eric C Snowdeal III (@snowdeal) July 31, 2014
if you’ve ever made a product then you know how hard it is to go from the idea to an actual thing without making compromises along the way. if it were easy to make a great tasting, organic, high protein recovery shake with a short ingredient list and no words you can’t pronounce, then somebody would have done it already. i couldn’t be prouder of the super team who made this A Real Thing.
we’re still getting it stores, so if you’re interested tell your local, favorite store you’d love to have it on the shelf. if you have a whole foods or ncga coop nearby there’s a good chance you’ll find it there. also available via amazon fresh and fresh direct. of course, you can always check our product locator for more locations.
if you try it, i’d love to hear what you think.
make a chocolate mayonnaise cake and top with whipped cream frosting ( you could use something other than organic valley heavy whipping cream, but really, why? ). grab a glass of the cream on top grassmilk.
enjoy the perfect pairing. very much odin approved.
every day since we launched our 100% grass-fed, cream on top grassmilk, i’ve heard from loyal fans who wanted a screw cap on the carton so they could shake up the “cream on top” milk to get the cream mixed back in without spraying milk all over the place which would happen if you didn’t very precisely pinch the entire old school gable top opening. seriously, if you call in to our consumer hotline or email a comment, i read it. every. single. one
and so, i’m happy to announce you’ll be seeing caps on the grassmilk that’s in stores east of the rockies ( sorry west cost folks, we’re still working on it for you ).
an added bonus in our household is that we can lay the cartons down after opening which is super useful when the space available for standing up a carton is occupied, as is often the case in our fridge.
over the years odin has learned a lot of things in the employee garden we tend at organic valley. we’ve been kite flying and planting and hoeing and weeding since he was barely old enough to push a wheelbarrow and it’s neat to know he thinks it’s normal that people grow food where they work and lots of folks we work with care about where there food comes from.
holy cow we have a whole lotta of food! the plot is on the right and goes all the way back to where the guy is watering in the background. and we’ve started take over another plot across the path that he’s watering in photo.
and i have to say another fun part of the story of The Cosmos Organicos Garden Collective is the nice man in the background is our vice president of sales, eric newman and the woman in front is theresa marquez our chief mission executive ( so now i don’t have steal theresa’s green beans because they’re our green beens ). i don’t know about you but other companies i’ve worked for the “c-suite” executives didn’t hang out with employees and certainly didn’t get their hands dirty in the garden!
odin doesn’t know it yet, but he’s also learning that working at organic valley really is quite different than many other companies in a lot of ways.
who knows maybe someday he’ll have his own employee plot and join the garden collective.
side note, i can’t even begin to describe how gorgeous a day it was in the rolling hills of the driftless region.