on pace for a 3:40 marathon which is fast for me and my 6 foot 4 inch frame. coincidence or not that i’m getting faster with age and i’m refueling with fuel? i think not! ( yes i’m “always on” as the fuel brand manager )
and no, i still haven’t signed up for anything but i seem to be in the “run at least a half marathon once a week” stage of whatever it is that i’m training for.
refueling with an organic fuel after a 12 mile run and had a “pinch me” moment while simultaneously wearing my ov marketing and distance runner hats and contemplating all the reasons i’m proud of it.
seen while watching odin’s hockey team play a game in la crosse, wisconsin. i’m sure the la crosse parents were wondering why i was taking a picture of the organic fuel marketing on the glass. most of the viroqua parents know i’m a brand manager at organic valley SO I CAN’T HELP MYSELF!
it’s a little less subtle in “real life” but not obnoxiously so
odin is a voracious fuel drinker and i swear i don’t force him to drink it. he doesn’t know anything about refueling after a game, he just loves the taste.
would it be too much if i brought samples to hand out to the la crosse parents at our next game? just kidding. sort of.
i’ve been testing our the new spotify running feature ( more here ) and i love it. the commissioned originals playlists didn’t really do much for me. i’m sure they’ll figure that out, but i can run to the “electronic moves” playlist at 170-180 beats per minute all day long. not too many repeat songs after several hours of running. i only wish they’d let me “thumbs up/down” and make it easy for me to add songs to my own playlists.
i was enjoying it so much on an 8 mile run today that i thought they surely left money on the table because i’d gladly pay for this feature. then it occurred to me that i’m probably more valuable to some companies that would really like to know not just that i’m a runner but when i’m running and how often i run. right on cue, i heard an ad for a protein recovery beverage.
and then, a little more slowly than it probably should have, a lightbulb went off.
if eating chocolate koala crisp with breakfast for dinner and cooking for one is a lot of work
my motivation isn’t synthetic. and now, neither is my recovery shake
26 grams of protein never tasted so good. also, lactose free.
yes i’m an organic valley brand manager so i’m a bit of a partisan, but i really do love this stuff and so does odin – so much so that we have a bit of trouble keeping it stocked in the house!
if you’ve ever made a product then you know how hard it is to go from the idea to an actual thing without making compromises along the way. if it were easy to make a great tasting, organic, high protein recovery shake with a short ingredient list and no words you can’t pronounce, then somebody would have done it already. i couldn’t be prouder of the super team who made this A Real Thing.
we’re still getting it stores, so if you’re interested tell your local, favorite store you’d love to have it on the shelf. if you have a whole foods or ncga coop nearby there’s a good chance you’ll find it there. also available via amazon fresh and fresh direct. of course, you can always check our product locator for more locations.
if you try it, i’d love to hear what you think.