i was proud to be part of the launch of organic valley’s 100% grass-fed, non-homogenized grassmilk in 2012 and have been even prouder to watch it grow in popularity ( if told me 10 years ago that i’d get interviewed by the wall street journal over milk, i’d have thought you were crazy. ).
ever since we launched the milk people have asked us to make yogurt. we heard you! whole milk, cream on top. two flavors – plain and vanilla. made with nothing but milk and cultures ( and a bit of fair trade vanilla and sugar in the vanilla ). it’s really, really, really good. but don’t just take my word for it. i brought a few tubs from the first production run and odin and his cousin evelyn broke into them when i was at work the next day. when i came home they excitedly exclaimed how awesome the yogurt was and that it was their faaaaavorite yogurt EVAR ( not joking. it was a completely unsolicited product review. ). also, they demanded i bring home more tubs because they nearly finished the one i brought home
i couldn’t be prouder of the product team who knocked it out of the park in developing a stellar product and the farmers and the cows for providing delicious, 100% grass-fed milk.
you should start seeing at whole foods and natural foods stores and select grocery stores soon. if not, ask for it! we’re waiting for it to through distribution and on shelves to make a big announcement but i see people tweeting about it so i thought it was fair game to give a sneak peak
“mmmmm. an ice cold glass of milk with a gooey brownie would be soooooooo tasty right now. waaaaaaiiiiit a minit, the expiration date is in AUGUST OMG IT’S ALMOST THE END OF SUMMER AND THE START OF SCHOOL AND THERE IS SO MUCH TO DOOOOOOOOOOOOOO!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!”
little kids and adults taking their best shot at dunking our management team. good clean fun for a good cause
he eventually was sunk many times.
we launched some new medium cheddar and pepper jack and thought i knew which would be his favorite.
odin loves ov cheddar cheese. in fact, he’ll tell you it’s his favorite cheese ( specifically ov raw sharp which i find amusing because when i was his age if it wasn’t pizza cheese or american cheese i didn’t want to anything to do with it ). but he mostly eats it on dishes – primarily tacos and beans and rice and cheese and kale – and not as a snack. he likes pepper jack, but it’s not even a top five favorite.
so, easy bet, right? medium cheddar would be a home run. bzzzzzzt. he and his buddies loooooooove the pepper jack. we can’t keep enough of it in the house.
you’d expect cheddar to outsell pepper jack so it’ll be interesting to see if odin and his buddies predict a national counterintuitive trend.
maybe we need to get him into the product development process a little earlier
some might recall that two years ago we had a fire at organic valley hq. the burned out portion of the building was rebuilt in a year but marketing has been old bank in westby, wisconsin for two years because there’s no room for us at headquarters.
so, we’re building a new building in nearby cashton, wisconsin that’s coming along nicely. being in an old bank has been fine and all but can’t wait to move into the new building in early 2016!
i’m not sure who made the decision to not center the gambrel but it’s going to mess with my head
a really great set of organic valley milk and cream products. as the brand manager, it makes me smile . one thing, though, catches my eye.
jerome, the bearded white wizard is telling a story about his son jerry ( sitting to his left in blue to the right of the fire ). we very much surprised jerry for his 50th birthday party. jerome and jerry are both very special people at organic valley.
as a side note, i’m wearing a green cape that says “captain grassmilk”, neon green socks, green shorts and green shirt. long story.
you might be at the organic valley annual meeting dinner if the center table beverage chilling on ice is deeeeelicious whole and chocolate milk.
a print of a very “vintage” foodservice poster concept from years ago featuring organic valley “continental” butter pats put together to look like stonehenge. if memory serves the concept was a joke done by designers but i always enjoyed the idea and kept it in the office.
it till amuses me that around 6 years ago I took a photo of me stealing peas from theresa marquez’s organic valley employee garden plot ( she was then the ov chief marketing officer ) and somehow it ended up on the wall of our employee cafe ( seen here on the left ). And even more improbably it survived the hq fire from a few years ago, and was put back up after the rehab and redesign of the cafe after the fire.