we launched some new medium cheddar and pepper jack and thought i knew which would be his favorite.
odin loves ov cheddar cheese. in fact, he’ll tell you it’s his favorite cheese ( specifically ov raw sharp which i find amusing because when i was his age if it wasn’t pizza cheese or american cheese i didn’t want to anything to do with it ). but he mostly eats it on dishes – primarily tacos and beans and rice and cheese and kale – and not as a snack. he likes pepper jack, but it’s not even a top five favorite.
so, easy bet, right? medium cheddar would be a home run. bzzzzzzt. he and his buddies loooooooove the pepper jack. we can’t keep enough of it in the house.
you’d expect cheddar to outsell pepper jack so it’ll be interesting to see if odin and his buddies predict a national counterintuitive trend.
maybe we need to get him into the product development process a little earlier
some might recall that two years ago we had a fire at organic valley hq. the burned out portion of the building was rebuilt in a year but marketing has been old bank in westby, wisconsin for two years because there’s no room for us at headquarters.
so, we’re building a new building in nearby cashton, wisconsin that’s coming along nicely. being in an old bank has been fine and all but can’t wait to move into the new building in early 2016!
i’m not sure who made the decision to not center the gambrel but it’s going to mess with my head
a really great set of organic valley milk and cream products. as the brand manager, it makes me smile . one thing, though, catches my eye.
jerome, the bearded white wizard is telling a story about his son jerry ( sitting to his left in blue to the right of the fire ). we very much surprised jerry for his 50th birthday party. jerome and jerry are both very special people at organic valley.
as a side note, i’m wearing a green cape that says “captain grassmilk”, neon green socks, green shorts and green shirt. long story.
you might be at the organic valley annual meeting dinner if the center table beverage chilling on ice is deeeeelicious whole and chocolate milk.
a print of a very “vintage” foodservice poster concept from years ago featuring organic valley “continental” butter pats put together to look like stonehenge. if memory serves the concept was a joke done by designers but i always enjoyed the idea and kept it in the office.
it till amuses me that around 6 years ago I took a photo of me stealing peas from theresa marquez’s organic valley employee garden plot ( she was then the ov chief marketing officer ) and somehow it ended up on the wall of our employee cafe ( seen here on the left ). And even more improbably it survived the hq fire from a few years ago, and was put back up after the rehab and redesign of the cafe after the fire.
waaaaay down the hill on the right is louise hemstead, organic valley’s chief operating officer. i can’t believe i missed getting a photo of her jumping on a sled and ripping down the hill. fun time with great people in a lovely setting. i haven’t sledded on a hill this big since I was a kid at my grandparent’s home in jonesboro, maine.
a delicious, delicious failure to communicate. kris and i both noticed we’re out of sour cream and parm and didn’t tell each other we’d pick some up. i threw in blue cheese because, why not
after the fire at organic valley hq, i made this sign. even though the internet meme is all played out, it still makes me smile. good words to remember after the fire and several other challenges.