Tag Archives: hockey

fixing a weird product design decision with a little hockey tape.

fixing a weird product design decision with a little hockey tape.

i’ve been borrowing odin’s yi action camera to capture 2K video behind the net using a suction cup mount on the glass. works great ( someday i might get around to posting some of the video )!

except someone on the yi product team must not play hockey because there’s an light on power button on the front of the camera that blinks when it’s recording which reflects off the glass and is super annoying in the recorded video.

it’s a curious product design decision since there’s light on the back of camera also blinks when it’s recording. why do you even need a blinking light on the front of the camera? in addition to being annoying, it seems like an unnecessary drain on the battery.

hi. ho. nothing a little hockey tape can’t fix.

target market.

target market. I.

seen while watching odin’s hockey team play a game in la crosse, wisconsin. i’m sure the la crosse parents were wondering why i was taking a picture of the organic fuel marketing on the glass. most of the viroqua parents know i’m a brand manager at organic valley SO I CAN’T HELP MYSELF!

it’s a little less subtle in “real life” but not obnoxiously so :-)

target market. II.

odin is a voracious fuel drinker and i swear i don’t force him to drink it. he doesn’t know anything about refueling after a game, he just loves the taste.

would it be too much if i brought samples to hand out to the la crosse parents at our next game? just kidding. sort of.

day 4199: a new year’s day hockey tournament!

day 4199:  a new year’s day hockey tournament! I.

it’s become a tradition to spend new year’s day at a hockey tournament where teams are made up of players from around the region. it’s a great way for the kids to get to know other players and a perfect way to spend the first day of the new year. this year the pee wee tournament is hosted in black river falls which is about an hour away from our hometown.

odin’s team won the first game of the tournament, 2-4. a great start to 2016!

day 4199:  a new year’s day hockey tournament! II.

watching teams in between games about to dig into tourney fundraiser grilled steak and potatoes which we’ve learned is way better than you might expect to find in a hockey arena.

day 4199:  a new year’s day hockey tournament! III.

aaaand odin’s team won second game, 3-5! they’re leading tourney in wins & points. just one more game! 52 shots on goal!

day 4199:  a new year’s day hockey tournament! IV.

whooooo! odin’s team swept the tourney send won their third game! 1-5. i’m going to guess their will be some tired kids after 3 hours of hockey.

day 4199:  a new year’s day hockey tournament! V.

i spy odin spying me.

day 4199:  a new year’s day hockey tournament! VI.

no trophy, no awards – nothing but the the satisfaction of knowing they won the tournament. great job, team!

we’ll definitely be back next year.

day 4199:  a new year’s day hockey tournament! VII.

after the games, with the crowds clearing out, odin finds a seat to watch the winter classic.

365/365. a perfectly appropriate photographic ending to 2015 and my 365 project.

365/365.  a perfectly appropriate photographic ending to 2015 and my 365 project.

i had big plans for a photographic ending to 2015 and my 365 photo-a-day project, but alas life got in the way. i suppose it’s appropriate that i find myself ending both in a hockey arena watching odin run hockey drills :-)

after practice, we’ll end 2015 the same as 2014, going to bed early to get up at 5:45am for early morning new year’s day hockey tournament. stay safe, ya’ll. see you on the flipside.