Tag Archives: hockey

fixing a weird product design decision with a little hockey tape.

fixing a weird product design decision with a little hockey tape.

i’ve been borrowing odin’s yi action camera to capture 2K video behind the net using a suction cup mount on the glass. works great ( someday i might get around to posting some of the video )!

except someone on the yi product team must not play hockey because there’s an light on power button on the front of the camera that blinks when it’s recording which reflects off the glass and is super annoying in the recorded video.

it’s a curious product design decision since there’s light on the back of camera also blinks when it’s recording. why do you even need a blinking light on the front of the camera? in addition to being annoying, it seems like an unnecessary drain on the battery.

hi. ho. nothing a little hockey tape can’t fix.

target market.

target market. I.

seen while watching odin’s hockey team play a game in la crosse, wisconsin. i’m sure the la crosse parents were wondering why i was taking a picture of the organic fuel marketing on the glass. most of the viroqua parents know i’m a brand manager at organic valley SO I CAN’T HELP MYSELF!

it’s a little less subtle in “real life” but not obnoxiously so :-)

target market. II.

odin is a voracious fuel drinker and i swear i don’t force him to drink it. he doesn’t know anything about refueling after a game, he just loves the taste.

would it be too much if i brought samples to hand out to the la crosse parents at our next game? just kidding. sort of.