seen while watching odin’s hockey team play a game in la crosse, wisconsin. i’m sure the la crosse parents were wondering why i was taking a picture of the organic fuel marketing on the glass. most of the viroqua parents know i’m a brand manager at organic valley SO I CAN’T HELP MYSELF!

it’s a little less subtle in “real life” but not obnoxiously so 🙂

odin is a voracious fuel drinker and i swear i don’t force him to drink it. he doesn’t know anything about refueling after a game, he just loves the taste.

would it be too much if i brought samples to hand out to the la crosse parents at our next game? just kidding. sort of.