Tag Archives: wisconsin

314/365. wait, what? 30 year old la croix sparkling water is the hot, new beverage trend?

314/365. wait, what? 30 year old la croix sparkling water is the hot, new beverage trend?

it started about six months ago on social media. seemingly overnight people were overflowing wit their love of la croix sparkling water and tweeting pictures of being in heaven with their tech startup fridge being stocked full of the product that’s been around since before more than a few of their employees were born. could it be that the beverage originally founded and marketed by a local brewery, g. heileman brewing company, in la crosse, wisconsin is the hot, new beverage trend?

sure enough, the new york times is ON IT, gizmodo is running cocktail recipe articles, grubaholic says its taking over and bloomberg recently jumped in with how la croix beat coke and pepsi in the sparkling water wars.

we’re such beverage hipsters, we’ve been drinking it for almost 10 years since we first discovered it after moving to southwest wisconsin 🙂

ghoulees in the coulees!

ghoulees in the coulees!

last year we did the last daylight half mile haunted hike with a group of odin and his friends. this year a larger and older group decided to hike in the night despite the warning on the website:

“Note: after 6:30 pm hikes will be SUPER SCARY
RESERVATIONS REQUIRED.”

we had about 20 people in the group and since i’m older and wiser, i staked out a position in the back line so i had the advantage of plenty of advance warning for most of the ghouls and goblins and zombies and crazy clowns and chainsaw wielding homicidal maniacs that would jump out from nowhere along the trail 🙂

from the sounds of the screaming tweens up ahead, they had a grand time.

289/365. tollefson repair – home of a great sign and Genuine Local Characters.

289/365. tollefson repair - home of a great sign and Genuine Local Characters.

taking a picture of the front of the building because it’s one of my favorites and i feel like the sign in particular isn’t going to last much longer. i especially like the iconography and description of products and services rendered.

inside tollefson repair you will find a cast of Genuine Local Characters who will happily custom fabricate more supportive treehouse supports and homemade smoke bomb holders ( how did i never write a post about that?! ).

at first, they came off as a little standoffish but i think they’re amused to see me now since i come to them with more interesting projects than their usual day-to-day fare.