i’ve been testing our the new spotify running feature ( more here ) and i love it. the commissioned originals playlists didn’t really do much for me. i’m sure they’ll figure that out, but i can run to the “electronic moves” playlist at 170-180 beats per minute all day long. not too many repeat songs after several hours of running. i only wish they’d let me “thumbs up/down” and make it easy for me to add songs to my own playlists.

i was enjoying it so much on an 8 mile run today that i thought they surely left money on the table because i’d gladly pay for this feature. then it occurred to me that i’m probably more valuable to some companies that would really like to know not just that i’m a runner but when i’m running and how often i run. right on cue, i heard an ad for a protein recovery beverage.

and then, a little more slowly than it probably should have, a lightbulb went off.