how the halo effect turns uncertainty into false certainty

“When faced with a set of complex information, you tend to turn the volume down on the things that are difficult to quantify and evaluate and instead focus on the few things (sometimes the one thing) that is most tangible and concrete. You then use the way you feel about what is more-salient to determine how you feel about the things that are less-salient, even if the other traits are unrelated.” boingboing

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