organics. not just for hippies anymore.



i must say that it’s quite a sight to see the skeleton of cropp’s new 80,000 square foot, $15 million distribution center rising up on what used to be farmland in tiny cashton, wisconsin. i thought the powers that be might keep the classic red barn on the 40 acre property, but it looks like it’s going to be taken down – one small sacrifice necessary to accommodate the almost incomprehensible growth in the organic foods market which seems to be limited only by a shortage in supply.

it’s a neat time to be involved with a company that has a pretty unique mission to support economic and environmental sustainability for independent family farms.

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