the ipod mini, pricing strategies and homo economicus

in a fitting stick-in-the-eye to all the back-seat pricing
strategists who howled that the
ipod mini

was overpriced, it appears that even

misjudged the demand


“”Consumers have a different view on pricing,” says
Mike McGuire, an analyst with tech research firm GartnerG2 and a
mini owner himself. “When you actually see it and feel it, it’s
amazing. It’s the size of a cool little mobile phone and really

proof positive that the ways of

are not easily divined.

Leave a Reply