the ipod mini, pricing strategies and homo economicus

in a fitting stick-in-the-eye to all the back-seat pricing
strategists who howled that the
ipod mini

was overpriced, it appears that even
apple


misjudged the demand

:

“”Consumers have a different view on pricing,” says
Mike McGuire, an analyst with tech research firm GartnerG2 and a
mini owner himself. “When you actually see it and feel it, it’s
amazing. It’s the size of a cool little mobile phone and really
compelling.””

proof positive that the ways of
homo
economicus

are not easily divined.

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