in an amusing post the site formerly known as up2speed [ and even more formerly known as marketingfix ], explains why they’re changing their name to marketingwonk mere months after the last change. they forgot to do a trademark search. anyway, best of luck to them. the site, whatever the name, is always informative.

that said, i’m not sure why they just didn’t stick with marktingfix, which i think is less clunky than marketingwonk.