“…the Volvo S40 ad campaign’s use of the Minutemen’s “Love Dance” seems designed to impress only those who already have the record. Unlike other Minutemen songs, “Love Dance” — an instrumental - is lovely enough to pass for a jingle. The shock comes exclusively from the seeing it embedded in such a strange context. Aggressively independent (they recorded exclusively for Black Flag guitarist Greg Ginn’s SST label), and unapologetically leftist (bassist Mike Watt does a wicked Castro impersonation), the band’s oeuvre consists largely of pointed anti-capitalist anthems: “Let the products sell themselves/Fuck advertising and commercial psychology” they sing elsewhere on the record from which “Love Dance” was plucked.”
it’s not like this type of thing happened overnight and i don’t even really have a problem with it. supposed old ‘skool indy artists of a certain age have a right to make some cake just like everyone else.
i just find the whole thing so strange when i think back to how much things have changed.