the local coca cola bottler was giving away full cans of coke during the 4th of july parade presumably to support the share a coke 2.0 campaign. i saw a lot of kids trading cans so they could have the one they wanted to share with someone else.

the customized bottle is a complicated bit of marketing genius that’s supremely complicated to pull off. i bet there were a loooooooot of bottles given away today at parades all over the country.

i saw the can on the gingham table cloth and couldn’t not take a picture. if only it had a little american flag next to to round out the image.