santa might be 16 years late but he’s finally getting with the whole brand called you movement with his new brand book. i aways wondered, “why red?” “…because it signifies family and communism which alludes to sharing…” of course!
Tag Archives: brand
the paranoid android?
it’s been clear that google has been moving to kill the android brand for some time. the writing was on the wall when they rebranded the “android market” to “google play”.
it’s a move that makes a lot of brand sense for el goog and it creates the opportunity for a fun game – Spot The Android in The Wild. it turns up the the funnest and most unlikely places, like the back of this jelly belly bag ( presumably millions were printed at a time when the android brand was not in question ).
and next to a QR code no less! is it true, as anil dash posits, that “All QR codes actually point to MySpace, but nobody’s ever used one so this easter egg is yet to be discovered”.
i’ll never know.