How much ass does Google kick? All of it.:
“Remember when searching the Internet was hard? The dark days when we relied on dumb-as-sand machine intelligences, like those on the back-ends of AltaVista and Lycos, to rank the documents that matched our keywords? The grim era before Google, when searching was a spew of boolean mumbo-jumbo, NEAR this, NOT that, AND the other?
God, that sucked.”