i don’t know. i was beginning to think maybe my sense of wonderment and perspective had taken a break this week. i just never really got the whole it [a.k.a ‘ginger’] phenomenon. that is, until i discovered that sun was involved in creating the ginger bubble:
“”I don’t want to reveal too much, but let’s just say we put the Gin in Ginger,” boasted Scott McNealy, CEO of Sun Microsystems. McNealy later conceded he hasn’t found out what Ginger is, exactly, but argued that like the Internet, “it isn’t what you know, but whether or not people perceive that you know.””