the plot thickens. after cameron “gumshoe” marlow broke the lid off the purported hot abercrombie hoax, he uncovered that “the hot abercrombie chick” at the very least, pseudonymous. and now, it looks like the hoax allegations have been pulled from google.

my theory is that “the hot abercrombie chick” is actually a clever marketing scheme concocted by none other than abercrombie & fitch. think about it. you think that abercrombie wouldn’t have sent a “cease and desist” letter when they found out about the site? trademark law dictates that companies like abercrombie are obligated to fight all attempts at brand dilution ( except in cases of parody ). and who had the pull to get the allegation quickly removed from google? it makes you wonder how much advertising abercrombie does with google.

for the humorless, i suppose i should probably point out that the previous statements are completely baseless and not meant to be taken seriously, although i do think it’ll be interesting to see where cameron’s gumshoes take him.