we launched some new medium cheddar and pepper jack and thought i knew which would be his favorite.

odin loves ov cheddar cheese. in fact, he’ll tell you it’s his favorite cheese ( specifically ov raw sharp which i find amusing because when i was his age if it wasn’t pizza cheese or american cheese i didn’t want to anything to do with it ). but he mostly eats it on dishes – primarily tacos and beans and rice and cheese and kale – and not as a snack. he likes pepper jack, but it’s not even a top five favorite.

so, easy bet, right? medium cheddar would be a home run. bzzzzzzt. he and his buddies loooooooove the pepper jack. we can’t keep enough of it in the house.

you’d expect cheddar to outsell pepper jack so it’ll be interesting to see if odin and his buddies predict a national counterintuitive trend.

maybe we need to get him into the product development process a little earlier 🙂