interesting comments from an
aol
employee on recent corporate developments – ”
For AOL, User Experience is no longer the Value Proposition. It’s
the base line.
“:
“I know at the core of my being that AOL is supposed to
be easy to use. This message has been beaten into my head by
zillions of middle class looking commercial actors. It’s time to
leave the assumed as assumable, and move on to VALUE that I can’t
get elsewhere.MSN is easy to use. AOL is easy to use. The user experience being
acceptable and, dare I say, “robust” is what I expect to find in an
online service now. If I buy a car, I expect it will have wheels.
If I but a TV, I expect it to have a remote control.$15/month for access to content is a HIGH price. I pay less than
that for HBO, or for my subscription to Wired. I pay less than that
monthly for the movies I see at theatre (eg, Harry Potter and The
Two Towers (both AOL Time Warner properties)). I need to see
commercials, on TV, during Friends, showing me things I really want
to see and are worth $15/month. Until then, I have my doubts about
the new plan.”