conflux
organic foods and environmental stewardship
if you look at market research reports that detail why people buy organic foods, you'll typically see 3 different groups of buyers categorized as core, mid-level and periphery; the core group is the most engaged in the organic "lifestyle" while the periphery folks believe it's all a bunch of unsubstantiated hoo-hah and the mid-level folks fall somewhere in between. surprisingly, even amongst core consumers, "environmental stewardship" ranks fairly low on the list of reasons to buy organic foods ( falling below attributes such as "taste", "quality", "healthfulness" etc ), which is why it's nice to see efforts such as mission organic 2010 which highlights what might be the most underappreciated reason to buy organic ( from the treehugger writeup on the site ):"The purpose is to convince consumers that if they increase their organic consumption just 10% by the year 2010 (that’s 1 out of 10 items in a grocery cart), pesticides will disappear from 98 million daily servings of drinking water and antibiotics and growth hormones from 20 million daily servings of milk."
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