"In reality, people frequently don't know what they want and psychology has proved it. That's why career planning, or at the very least just deciding what you're going to do next, is so unpleasant. It's no fun at 18 years old when people ask what you want to do. There seem to be so many different options, each with myriad branching possibilities, many of which lead in opposite directions, but all equally tempting. Surrounded by these endless spiralling futures, it is no wonder that many a school-leaver sticks with what they know and follows in parental footsteps."it's fascinating that we've reached a point in human development where we've saturated our evolved ability to rationally deal with the opportunities presented by an ever expanding array of possibilities.
"The idea of making mistakes about what we might want in the future has been termed 'miswanting' by Gilbert and Wilson (2000). They point to a range of studies finding we are poor at predicting what will make us happy in the future."
"Research in the wake of Kahneman and Tversky has unearthed a number of conundrums around choice. For one thing, choice can be "de-motivating." In a study conducted several years ago, shoppers who were offered free samples of six different jams were more likely to buy one than shoppers who were offered free samples of twenty-four. This result seems irrational—surely you’re more apt to find something you like from a range four times as large—but it can be replicated in a variety of contexts."see also, "stumbling on happiness".
“"You're not a designer, you're not a writer, and you're not an editor!"
Well, no, blogger, you're not. And therein lies your gift. Because even if it's true the vast majority of blogs would not be missed by more than a handful of people were the earth to open up and swallow them, and even if the best are still no substitute for the sustained attention of literary or journalistic works, it's also true that sustained attention is not what Web logs are about anyway. At their most interesting they embody something that exceeds attention, and transforms it: They are constructed from and pay implicit tribute to a peculiarly contemporary sort of wonder.
...[T]he Web log reflects our own attempts to assimilate the glut of immaterial data loosed upon us by the "discovery" of the networked world. And there are surely lessons for us in the parallel. For just as the cabinet of wonders took centuries to evolve into the more orderly, logically crystalline museum, so it may be a while before the chaos of the Web submits to any very tidy scheme of organization.”
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