"People tended to be better at predicting another person's preferences when they thought that person was a stranger. This, the researchers suggest, is because when predicting what a stranger would like, we are forced to "rely on general and stereotypical information about the stranger, which can be quite diagnostic." But when predicting what our loved ones like, we "ignore this valid information" and rely on more intimate information "that is often found to be invalid or irrelevant when predicting product attitudes," Lerouge and Warlop report."
“"You're not a designer, you're not a writer, and you're not an editor!"
Well, no, blogger, you're not. And therein lies your gift. Because even if it's true the vast majority of blogs would not be missed by more than a handful of people were the earth to open up and swallow them, and even if the best are still no substitute for the sustained attention of literary or journalistic works, it's also true that sustained attention is not what Web logs are about anyway. At their most interesting they embody something that exceeds attention, and transforms it: They are constructed from and pay implicit tribute to a peculiarly contemporary sort of wonder.
...[T]he Web log reflects our own attempts to assimilate the glut of immaterial data loosed upon us by the "discovery" of the networked world. And there are surely lessons for us in the parallel. For just as the cabinet of wonders took centuries to evolve into the more orderly, logically crystalline museum, so it may be a while before the chaos of the Web submits to any very tidy scheme of organization.”
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