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Terry Heaton: TV News in a Postmodern World 2006 - The Unbundled Awakening

Terry Heaton TV News in a Postmodern World 2006: The Unbundled Awakening

"I believe history will look back at 2006 as the year of an unbundled awakening in the media world, ushering in an era of creativity the likes of which we've not witnessed in recent history, especially in the advertising community. Unbundled media is clearly what people want, and when that kind of energy bubbles up from the bottom, media companies of all sorts have no choice but to respond. This is currently happening in the worlds of entertainment, education and information and one day will be realized in every institution of our culture.

Beyond what is happening in media itself is the unbundled awakening that's taking place in our homes, schools, and offices. The Pew Internet & American Life Project reported earlier this year that half of all teens in this country � and 57% of those who use the internet � have created a blog or webpage, posted original artwork, photography, stories or videos online or remixed online content into their own new creations. This awakening of creativity among our youth � and their ability to do something with it � is the essence of what's known as Web 2.0. We've moved past the early adopter stage with young people, and that will continue to flourish next year."

The New York Times TV Stardom on $20 a Day
[requires 'free' registration]

"AMANDA CONGDON is a big star on really small screens - like the 4�- inch window she appears in on computer monitors every weekday morning or the 2� inches she has to work with on the new video iPod. Ms. Congdon, you see, is the anchor of a daily, three-minute, mock TV news report shot on a camcorder, edited on a laptop and posted on a blog called Rocketboom, which now reaches more than 100,000 fans a day.

"In case you're wondering, it has occurred to Mr. Baron and Ms. Congdon that they just might be sitting on a gold mine. At a cost of about $20 an episode, they reach an audience that some days is roughly comparable in size to that of, say, CNN's late, unlamented "Crossfire" political debate show."

redux [01.20.04]
Wired News Here's the Price of Fame: $218.32
" Tarnation may be the first feature-length film edited entirely on iMovie, and it cost $218.32 in videotape and materials. Despite its low budget, the film has already earned a high profile. Both John Cameron Mitchell, the actor and director of Hedwig and the Angry Inch , and independent film maverick Gus Van Sant have signed on as executive producers."

""People assumed that one day film would be as accessible and inexpensive as writing, and now it practically is," Van Sant said."

Linux Journal The New Economy Hack: Turning Consumers into Producers
"Apple is giving consumers tools that make them producers. This practice radically transform both the marketplace and the economy that thrives on it.

Ignore for a minute that Apple's stuff is closed-source, that it has any kind of technical or market-category agenda. Instead, look at what it does to supply and demand, production and consumption. It turns consumers into producers. It changes the marketplace by flooding it with new producers, new products and demand for new means of distribution."

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[ rhetoric ]

“"You're not a designer, you're not a writer, and you're not an editor!"

Well, no, blogger, you're not. And therein lies your gift. Because even if it's true the vast majority of blogs would not be missed by more than a handful of people were the earth to open up and swallow them, and even if the best are still no substitute for the sustained attention of literary or journalistic works, it's also true that sustained attention is not what Web logs are about anyway. At their most interesting they embody something that exceeds attention, and transforms it: They are constructed from and pay implicit tribute to a peculiarly contemporary sort of wonder.

...[T]he Web log reflects our own attempts to assimilate the glut of immaterial data loosed upon us by the "discovery" of the networked world. And there are surely lessons for us in the parallel. For just as the cabinet of wonders took centuries to evolve into the more orderly, logically crystalline museum, so it may be a while before the chaos of the Web submits to any very tidy scheme of organization.”

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Terry Heaton: TV News in a Postmodern World 2006 - The Unbundled Awakening

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