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HBS Working Knowledge Should You Sell Your Digital Privacy?

"It's a startling idea: Instead of relying on regulators to protect our privacy against telemarketers, data miners, and consumer companies, we should capitalize on the value of our personal information and get something of value in return.

That is the idea put forward by HBS professor John Deighton in a recent working paper, Market Solutions to Privacy Problems? And what would consumers get in return for their personal information? Money perhaps, or price discounts, better customer service, maybe products tailored specifically to their needs."

redux [09.11.00]
First Monday Economics of Personal Information Exchange
"Personal information has become the new currency of online commerce. Decentralized Internet protocols have made computing resources increasingly pervasive, empowering individuals with an unprecedented amount of control. One result is that very few Internet consumers actually pay for network content, instead offering up personal information as they go. Content providers then collect, buy, and sell this information. To bring the Internet economy into its next stage of development, complementary software and legal architectures must be created in which personal information is regarded as a commercial property right, and accorded corresponding monetary value."

redux [09.02.00]
The Washington Post 'Opting In': A Privacy Paradox
"Some big computer out there knows all about Joan Schram. Its massive memory has stored the birth dates of family members and friends, the fact that she drives a Ford Explorer, and the names and birth dates of her American shorthair cat and rare Brazilian fila dog.

And she's thrilled about it.

"It's one of the more puzzling conundrums of online life. While companies that capitalize on the Internet's powerful potential to invade privacy are denounced as villains of the information age, millions of people type out highly personal data and send it off to Web sites they've barely heard of, with no strong legal protection against misuse of the information."

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“"You're not a designer, you're not a writer, and you're not an editor!"

Well, no, blogger, you're not. And therein lies your gift. Because even if it's true the vast majority of blogs would not be missed by more than a handful of people were the earth to open up and swallow them, and even if the best are still no substitute for the sustained attention of literary or journalistic works, it's also true that sustained attention is not what Web logs are about anyway. At their most interesting they embody something that exceeds attention, and transforms it: They are constructed from and pay implicit tribute to a peculiarly contemporary sort of wonder.

...[T]he Web log reflects our own attempts to assimilate the glut of immaterial data loosed upon us by the "discovery" of the networked world. And there are surely lessons for us in the parallel. For just as the cabinet of wonders took centuries to evolve into the more orderly, logically crystalline museum, so it may be a while before the chaos of the Web submits to any very tidy scheme of organization.”

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