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"About the Moral Sense Test: Nothing captures human attention more than a moral dilemma. Whether we are soap opera fanatics or not, we can't help sticking our noses in other people's affairs, pronouncing our views on right and wrong, permissible and impermissible, justified or not. For hundreds of years, scholars have argued that our moral judgments arise from rational, conscious, voluntary, reflective deliberations about what ought to be. This perspective has generated the further belief that our moral psychology is a slowly developing capacity, founded entirely on experience and education, and subject to considerable variation across cultures. With the exception of a few trivial examples, one culture's right is another's wrong. We believe this hyper rational, culturally-specific view is no longer tenable. The [ Moral Sense Test ] has been designed to show why and offer an alternative. Most of our moral intuitions are unconscious, involuntary, and universal, developing in each child despite formal education. When humans, from the hunter-gathers of the Rift Valley to the billionaire dot-com-ers of the Silicon Valley generate moral intuitions they are like reflexes, something that happens to us without our being aware of how or even why. We call this capacity our moral faculty. Our aim is to use data from the MST, as well as other experiments, to explain what it is, how it evolved, and how it develops in our species, creating individuals with moral responsibilities and concerns about human welfare. The MST has been designed for all humans who are curious about that puzzling little word "ought" -- about the principles that make one action right and another wrong, and why we feel elated about the former and guilty about the latter."

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[ rhetoric ]

"You're not a designer, you're not a writer, and you're not an editor!"

Well, no, blogger, you're not. And therein lies your gift. Because even if it's true the vast majority of blogs would not be missed by more than a handful of people were the earth to open up and swallow them, and even if the best are still no substitute for the sustained attention of literary or journalistic works, it's also true that sustained attention is not what Web logs are about anyway. At their most interesting they embody something that exceeds attention, and transforms it: They are constructed from and pay implicit tribute to a peculiarly contemporary sort of wonder.

...[T]he Web log reflects our own attempts to assimilate the glut of immaterial data loosed upon us by the "discovery" of the networked world. And there are surely lessons for us in the parallel. For just as the cabinet of wonders took centuries to evolve into the more orderly, logically crystalline museum, so it may be a while before the chaos of the Web submits to any very tidy scheme of organization.

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