i don’t see
“Google’s
search for new ad revenue”
at any of the
usual
, but i’m guessing that won’t last long:
“Its new Content-Targeted Advertising program takes the
idea a step further. According to a promotional page for the
program, advertisers can now also have their AdWords ads placed on
relevant pages of Google partner sites, including HowStuffWorks,
Weather Underground and Blogger, whose parent company, Pyra
Networks, was acquired by Google last week. The pages on which the
ads appear are tied to the keywords associated with the sponsored
links. The promo page says Google plans to sign up other sites to
display the Content-Targeted Advertising.”
surprise! no
squishy value proposition
here. the first visible result of the
blogger acquisition
fits well as a product line extension to their current advertising
programs. i’d have been disappointed if it had been anything else.