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find related articles. powered by google. The Economist Consultant, heal thyself

"IT IS as if a neutron bomb has hit the consulting industry. Pay a visit to your local management-consulting shop, and you will find that the building is intact but many of the people are gone. See the rows of empty desks, once filled with eager young MBAs. Read plaintive postings on www.vault.com, a yuppie website devoted to the rants and raves of the downturn. Listen to consultants, poor things, complain about having to work for nothing.

The past 12 months have been an annus horribilis for strategy consultants--the sort that advise top bosses on the bigger issues facing their firms."

redux [11.06.00]
find related articles. powered by google. Wired Magazine Brattitude Adjustment

""Tell me what you do," [CBS correspondent Bob] Simon insisted, "in English."

"We provide services to companies to help them win," [Razorfish cofounder Jeff] Dachis offered.

"So do trucking firms!" Simon snapped. Dachis seemed taken aback - the trucking remark was really uncalled for.

"What is it you do?" Simon pressed.

"Our talent is to do a certain thing, whereas the trucking firm..."

"Yes, but what is - what is it you do?"

"We radically transform businesses to invent and reinvent them," Dachis said. It was his best shot.

"That's still very vague," Simon said cheerily. He looked as if he might high-five his cameraman. A pause of several aeons ensued - too much for even the scientist. Kanarick stepped in to summarize the professional services sector in a way that Bob Simon, and perhaps the rest of America, might understand: "Business strategy," he said."

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[ rhetoric ]

"You're not a designer, you're not a writer, and you're not an editor!"

Well, no, blogger, you're not. And therein lies your gift. Because even if it's true the vast majority of blogs would not be missed by more than a handful of people were the earth to open up and swallow them, and even if the best are still no substitute for the sustained attention of literary or journalistic works, it's also true that sustained attention is not what Web logs are about anyway. At their most interesting they embody something that exceeds attention, and transforms it: They are constructed from and pay implicit tribute to a peculiarly contemporary sort of wonder.

...[T]he Web log reflects our own attempts to assimilate the glut of immaterial data loosed upon us by the "discovery" of the networked world. And there are surely lessons for us in the parallel. For just as the cabinet of wonders took centuries to evolve into the more orderly, logically crystalline museum, so it may be a while before the chaos of the Web submits to any very tidy scheme of organization.

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