maybe it’s just me, but sometimes when i see an
article like
10 tips on
writing the living web

, i can almost hear the whooshing sound of it

rocketing up

the
daypop top 40

.

on occasion these rising stars will be filled with pleasantly
platitudinous gems like “write for a reason” and “write often” and
i can’t help but notice that the
author

is the chief scientist for a
$195 content
management system

.

in the end, i’m left with the vague notion that i’m witnessing a
new, savvy form of blog-powered production and consumption that
makes me want to take a shower or obsessively wash my hands.

or maybe i’m just testing out
tips 5 and 6
on writing the living web

– “find good enemies” and “let the story unfold”.

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