Media Life 20-somethings fleeing papers for the web

"Among internet users in their twenties, the ritual of sitting down with the morning paper is gradually being displaced by a new routine: logging on for news.

People in the 20 to 29 age bracket are bypassing print newspapers for their online editions, according to a recent study from Forrester Research.

"There’s a new wave of consumers that are coming up the pike, and these consumers have been introduced to the web at a much younger age," says Christopher M. Kelley, the analyst behind the report."

redux [01.30.02]
HBS Working Knowledge Read All About It! Newspapers Lose Web War

"This paradox can be summarized: absent a sense of threat, response to disruptive opportunities is inadequate; but with threat, the fully funded response is too rigid.

We also found that a de-coupling mechanism could allow firms to capture the benefits of being motivated by the threat to their core business, without being bound by its rigidity-producing effects. By separating those who were running the business from the core organization, newspaper sites became much more innovative and received much higher market penetration. In our large sample study, sites that separate their online organizations from the newspaper were more than twice as innovative than sites that remained integrated into the newspaper. More importantly, these sites gained 60 percent higher market penetration! Thus, all else equal (similar market sites, launch date, and number of employees) separated sites were much more likely to innovate and gain traction in the market."

redux [10.19.01]
The Christian Science Monitor Is the Internet now our most serious communications medium?

"As the days and the weeks pass after the attacks of Sept. 11, an interesting development is taking place: American media is being beaten, and beaten solidly, by foreign competitors in the hunt for the stories of the new war against terrorism. This is particularly true of electronic media, whose shortcomings -- especially in terms of international coverage -- are on view for all to see. While American media seems fixated on the anthrax threat, the rest of the world is receiving better information about the larger, more complex issues."

"The limitations of other media -- time, space and depth, in particular, in various quantities -- mean that the Internet is becoming the one medium where Americans who are interested in getting the 'real facts' of the story can go to find them. Even most American media also recognize this -- witness the regular exhortations to audiences and readers to 'go to the Web to get more on this story.'"

ABCNews.Com Internet Grows as News Source

"A new ABCNEWS poll finds that nearly half of Americans now get news over the Internet, up by 11 points - perhaps 22 million individuals - since mid-1999. And just over a third of Internet news consumers say they've been going online for news more often since the Sept. 11 terrorist attacks."

redux [06.13.00]
Freedom Forum Web news scores above print, broadcast on credibility

"The most-credible Internet news sources are Web sites run by network or cable TV outlets or national newspapers, according to a new survey. Such well-known Internet names as America Online, Netscape and Yahoo! ranked higher on credibility than lesser-known sites."

"Among news media, continuing a trend, the Pew poll found key segments of the nation's news audience, particularly younger and better-educated Americans and those seeking financial information, are turning increasingly to the Internet."

""Increasingly, news organizations that are going to be successful have to offer news on a 24-hour basis..."

The Pew Research Center for the People and the Press Investors Now Go Online for Quotes, Advice

"Traditional news outlets are feeling the impact of two distinct and powerful trends. Internet news has not only arrived, it is attracting key segments of the national audience. At the same time, growing numbers of Americans are losing the news habit. Fewer people say they enjoy following the news, and fully half pay attention to national news only when something important is happening. And more Americans than ever say they watch the news with a remote control in hand, ready to dispatch uninteresting stories. To some extent, these trends are affecting all traditional media, but broadcast news outlets -- both national and local -- have been the most adversely affected."

redux [04.20.00]
The Round Table Group M.I.T. Course Materials Free Over Web

"Young adults say the Internet, not newspapers or television, is their number one source of information, a Round Table Group survey has found.

Fifty-nine percent of Internet users in the 18- to 24-year-old age group say that their household gets more "useful information" from the Net than from newspapers; 53 percent say they receive more information from the Internet than from TV.

Fully 84 percent say that their household is more likely to use the Internet to find useful information than to go to the public library. For specific questions, 68 percent are more inclined to consult the Internet than turn to a newspaper and 67 percent are more likely to go to the Net than rely on television."