“Many people have been asserting that all small businesses should, and will, become eBusinesses, doing most of their selling and communicating using the Internet. Others think there is no money to be made there, and that small businesses won’t produce more than “free” web sites. I believe that both of these views are mistaken. A large percentage of small businesses are clearly willing and able to spend large sums of money to use the Internet as part of their relationships with customers (and will benefit from such use), but only for appropriate purposes, such as a basic web site. For most, “being like Amazon”, selling online and keeping vast interactive databases, is not that purpose.”