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Online Journalism Review Writing for a Global Audience

" Online writers and editors frequently talk about writing for a global audience, but in practice, most seem to make little effort to address the particular problems such a challenge presents. This victory of pragmatism over theory is understandable: after all, the vast majority of publications, whether on the Web or not, are not truly international in focus, and no new medium is going to change this fact.

Still, there are some guidelines and a few easy tricks that are quick to implement to make a site more globally friendly.

Ipsos-Reid As the Internet moves into post-revolutionary phase America's share of global users declines
""The Internet is now in its post-revolutionary phase," observes Gus Schattenberg, one of the authors of the Ipsos-Reid study. "The World Wide Web is showing signs of breaking away from the dominance of English, American-derived content.

"While the Web still affords a window on the larger world, users are increasingly able to find what they need in their own language on local sites. In each country, local content will play a role in converting the less frequent users into heavy users.""
WebTechniques Speaking in Charsets
" As more and more of the world embraces the Internet, it is inevitable that less and less of the world will embrace English-only sites. In fact, it is estimated that by the end of this year less than half of all Internet users will be native English speakers. American companies are suddenly feeling the pressure to offer Web sites in multiple languages; perhaps you're feeling the pressure as well.

Yet how do you build a multilingual Web site when the only thing you know about foreign languages came from that high-school Spanish class you slept through?"

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[ rhetoric ]

“"You're not a designer, you're not a writer, and you're not an editor!"

Well, no, blogger, you're not. And therein lies your gift. Because even if it's true the vast majority of blogs would not be missed by more than a handful of people were the earth to open up and swallow them, and even if the best are still no substitute for the sustained attention of literary or journalistic works, it's also true that sustained attention is not what Web logs are about anyway. At their most interesting they embody something that exceeds attention, and transforms it: They are constructed from and pay implicit tribute to a peculiarly contemporary sort of wonder.

...[T]he Web log reflects our own attempts to assimilate the glut of immaterial data loosed upon us by the "discovery" of the networked world. And there are surely lessons for us in the parallel. For just as the cabinet of wonders took centuries to evolve into the more orderly, logically crystalline museum, so it may be a while before the chaos of the Web submits to any very tidy scheme of organization.”

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