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The New York Times Advertising Invades Instant Messaging
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"In the next year, however, those Buddy Lists could become less like personal phone books and more like interactive Yellow Pages. With close to 100 million people now using instant messaging software, according to industry estimates, many companies are itching to take advantage of what they consider an untapped market."

""This could become very powerful," said Peter Levitan, the chief executive of ActiveBuddy, the New York start-up company that designed the Radiohead program. Imagine an I.M. system, he continued, "that would tell you exactly when tickets have gone on sale for the next concert.""

ChannelSeven.Com Instant Messaging: The New Marketing Frontier
"While an instant message from a company (rather than a person) may be welcomed if you are sending an instant message to warn a person that his plane is delayed, a fine line exists between a welcomed message and spam. Security and privacy protections must be firmly in place if advertisers hope to reach their intended audience without alienating a large percentage of people. Opt-in advertising will certainly play a large role in this arena."

"Instant messaging and the marketing attached to it is certain to be a growing phenomenon as the platform swells on the desktop, and translates itself to set-top boxes, wireless phones, PDAs and interactive television. The future of advertising and instant messaging has "neat potential," says Alex Diamandis of Odigo. "It's a wide open landscape out there.""
News.Com Will instant messaging become instant spamming?
""This is a really bad idea because instant messaging physically is like a private conversation. This is like you're talking with your boyfriend over the phone and 1-800-Flowers jumps in and says 'I see you're having an argument, why don't you buy some flowers?'" he said."

""The instant messaging marketing is in its infancy now, but its life span will be short," said Big Champagne's Garland, asserting that the company is only dabbling in this form of marketing while its primary focus is online market research. Garland called the Aimee Mann promotion a "stunt" because "instant messaging is such a powerful communication tool that it very quickly devolves into spam. It is going to have to be opt-in.""

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