ev linked to a davenet article that mentions the blogger-trellix deal and makes a point that is so obvious that i wasn’t going to point it out. and then i thought about it more. and i do think it’s important:
“In the Blogger-Trellix deal, we got first-hand personal essays from the two people who made the deal. Mark my words, this is a new artform. I expect to see a lot more of this in the future.”
you can already see more interest in “corporate blogging”, but my guess is that most companies will munge the effort and just look silly in the process of trying to create a sterile “voice” to the blog that won’t offend [at least for “corporate communication” [sic] blogs].