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MSNBC Technology won�t stop music piracy
"The battle over music piracy is like the war on drugs: You can�t win it, but you can fight it forever, and spend millions on the battle."

"WE�RE NOW ENTERING the next phase in the recording industry�s fight for the control of music distribution. In this phase, the recording industry tries and fails to control distribution of copyrighted content with technology. Today I�ll tell you why that�s good news for IBM, why it�s a doomed strategy and why it�s the best they can hope for."

Business 2.0 IBM's Digital Music Catch-Up
""Right now, Napster is very important and popular for millions and millions of people, so the central question is whether technology like this can actually stop music from showing up on Napster, and the answer is, of course not," says Sheirer. "This is still the pre-Napster thinking about [digital rights mnagement] from the middle of 1999. It's not what the industry needs, and frankly, I don't think it is what the industry is looking for anymore.""

"Scheirer says that DRM technologies are simply misguided as a whole. In a Forrester report last September, Scheirer said that record companies should avoid strategies based on controlling content, and that they would be wise to instead deliver content the ways that consumers want it."

redux [09.21.00]
Silicon.Com Lawsuits dubbed 'a waste of time' in online music wars
"It is pointless for music companies to try to outlaw Napster-like file sharing with expensive lawsuits, according to a report published today by Forrester Research."

"The music giants would do better to steal back their markets by offering quality alternatives to pirating software, it claims.

According to Forrester, music publishers stand to lose as much as $3.1bn by 2005 as online music piracy increases. "You have to beat pirates at their own game, otherwise record companies could sustain large losses," said Eric Scheirer, analyst at Forrester and author of the report.

Peter Beverley, vice chairman at Magex, Natwest's Digital Rights Management (DRM) business, added: "The legal process on its own won't solve the piracy problem and nor will digital management technology. Instead you need to offer products that are worth having."

redux [05.02.00]
Infoworld Napster sends a message to music industry: 'Your customers aren't happy'
"The Recording Industry Association of America wants to educate consumers with the message, "Artists deserve to be compensated -- artists won't make music if they can't make money." I can only imagine the public service announcements with multimillionaire artists pleading for their right to a seventh Porsche in the driveway. There's no rationalization for piracy; it is what it is. However, rampant music piracy online indicates that the music industry's distribution and pricing model is out of whack with what people want. The problem isn't the piracy; the problem is unhappy customers. And the music industry had better do something about it. This is a dinosaur moment -- with the big rock looming overhead -- where the music industry needs to ask itself how it will adapt."

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