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conflux

Forbes Control Geeks
"DION LIM SITS IN THE LIVING room of his posh apartment high above downtown San Francisco, comfy in black slippers and calmly talking about his new business while holding hands with his wife. They are a lawsuit waiting to happen.

Last month Lim and wife, Amy, both 32, released Bannerama, free software that wipes out banner ads on Web sites and replaces them with content of the user's choosing - tidbits on foreign languages and trivia and, eventually, wine, cooking and golf. "People already use the natural blocking software in their brains by ignoring banners," he says. "We want to give the user the power to do what he wants with that space.""

"If this stuff catches on, Web sites have a lot to lose. Online ads will bring in $5.3 billion in total revenue this year, Jupiter says, and could triple in five years. Advertisers may be miffed, but they are somewhat helpless. They have no way of knowing whether an ad was blocked, because the offending software resides not on a Web server but on a user's own hard drive."

News.Com Image is everything as dot-coms cozy up to advertisers
"Faced with lackluster results for existing online ad formats, Internet companies are hoping to kick-start the industry with a new generation of bigger, bolder--and controversial--advertising.

Online advertising has long been ephemeral, changing almost as rapidly as the Internet itself. But with the decline of many Web companies, several online giants are seeking to attract nontraditional advertisers by offering more sophisticated formats that go well beyond the banner ad, the workhorse of online ads.

"This industry is doing everything they can to demonstrate to traditional advertisers that the static banner will not meet their needs and will not be what they put their budgets against long term," said Allie Shaw, a vice president of marketing for Unicast, which is creating new online ad formats.

"We want to be able to replace what is a plummeting banner price and performance with an ad unit that advertisers build by and measure the same way they do other media such as TV," Shaw added. "

SatireWire "Sponsorship Rectangles" To Replace Banner Ads
"In a surprise concession, the Internet Advertising Bureau today acknowledged the banner ad is dead, but expressed confidence that its latest innovation, "Sponsorship Rectangles," will spread quickly and reignite online advertising.

According to the IAB, the Sponsorship Rectangle is a radically new marketing concept that allows companies to "sponsor" individual Web pages by placing special "company messages" in a 468x60-pixel rectangle atop each page. These messages can be used to promote a product, company, or event, and can even be "animated" to draw attention to the sponsor.

"Basically, we told our member ad agencies to throw out the banner ad concept and start from scratch," explained IAB spokesman Tim Turpin. "I think it's fair they rose to the challenge just as you would expect.""

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“"You're not a designer, you're not a writer, and you're not an editor!"

Well, no, blogger, you're not. And therein lies your gift. Because even if it's true the vast majority of blogs would not be missed by more than a handful of people were the earth to open up and swallow them, and even if the best are still no substitute for the sustained attention of literary or journalistic works, it's also true that sustained attention is not what Web logs are about anyway. At their most interesting they embody something that exceeds attention, and transforms it: They are constructed from and pay implicit tribute to a peculiarly contemporary sort of wonder.

...[T]he Web log reflects our own attempts to assimilate the glut of immaterial data loosed upon us by the "discovery" of the networked world. And there are surely lessons for us in the parallel. For just as the cabinet of wonders took centuries to evolve into the more orderly, logically crystalline museum, so it may be a while before the chaos of the Web submits to any very tidy scheme of organization.”

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