snowdeal.org - conflux

conflux

MarketingComputers.Com Michael's marketing heuristic
"Twenty things I learned about marketing computers over the past 20 years; truisms that have become my dogmas. And, as we know, every dogma has its day.

o Schrage's Law of Networks: The surest way to add value to a network is to connect it to another network. New relationships between networks mean new relationships between people. Enabling new relationships between people is the killer app.

o Oracle, AOL,Yahoo!, eBay, Microsoft, Schwab, Napster all succeed because giving people the media and means to create their own content is ultimately a better business than selling people content. Steve Case's best-ever line was about how AOL succeeds by selling its audience to itself."

powazek.com on weblogs, the press, and changing the world
"I think all this hooey is simply public self-expression. And it's a good thing. If it makes you happy to call it a blog, go for it. You could call it a desk for all I care. Just keep doing it. I believe, now more that ever, that all this self-expression is going to change the world.

Haven't you noticed? It already has. How many people do you know who you've never met? Or, how many people have you met online? How much has being online changed your perceptions and ideas? Where do you go when you need to connect with other people? How much of your time is spent conversing with people who aren't in the same room with you? Where do you get your music? Your fun? Your ideas? Your ... faith?

Now think about life before you got online. See the difference?

Put simply, expressing yourself online is a gift to the web, because it lets strangers see the world through your eyes, if only for a moment. And if we all did that a little more, I think the world would be a more tolerant place."

redux [02.04.00]
The Guardian Online Why content isn't king
"Imagine the discussions that must have gone on around the invention of the telephone: a new medium for delivering content directly to households. Indeed, that was exactly how some people did use it. In Budapest you could pick up the telephone and listen to music and news until the first world war... It didn't turn out that way because people preferred listening to each other: they preferred "self-generated" content."

"Companies with a strategy that facilitates communication between people, a strategy that facilitates self-generated content, will prosper as the world becomes more interactive and broadcast becomes just one sector of a much richer media world."

The Cluetrain Manifesto - Thesis #1: Markets are conversations.

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[ rhetoric ]

“"You're not a designer, you're not a writer, and you're not an editor!"

Well, no, blogger, you're not. And therein lies your gift. Because even if it's true the vast majority of blogs would not be missed by more than a handful of people were the earth to open up and swallow them, and even if the best are still no substitute for the sustained attention of literary or journalistic works, it's also true that sustained attention is not what Web logs are about anyway. At their most interesting they embody something that exceeds attention, and transforms it: They are constructed from and pay implicit tribute to a peculiarly contemporary sort of wonder.

...[T]he Web log reflects our own attempts to assimilate the glut of immaterial data loosed upon us by the "discovery" of the networked world. And there are surely lessons for us in the parallel. For just as the cabinet of wonders took centuries to evolve into the more orderly, logically crystalline museum, so it may be a while before the chaos of the Web submits to any very tidy scheme of organization.”

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