AlterNet.Org Internet Boosting Energy Efficiency
"The emerging new economy created by the Internet is producing more than just a business revolution -- it is also generating enormous environmental benefits. The Internet can turn buildings into websites, and replace warehouses with supply-chain software. It can turn paper and CDs into electrons, and replace trucks with fiberoptic cable. This means significant energy savings, and perhaps a very different type of economic growth than we have seen in the past."

"There's already evidence of a sudden shift in the American energy diet. While the nation's economy grew by more than 9 percent in 1997 and 1998, energy demand stayed almost flat in spite of very low energy prices, marking a major departure from recent historical patterns.

Part of this trend can be attributed to the growth of information technology and e-commerce. For example, for each book sold, the online retailer Amazon.com uses just one-sixteenth the energy to operate its buildings that a traditional bookseller uses. Internet shopping also uses less energy to get a package to your house. Shipping a 10-pound package by overnight air -- the most energy-intensive delivery mode -- uses 40 percent less fuel than the average roundtrip drive to the mall. Ground shipping by truck uses just one-tenth the energy of a trip by car to the store."

The Economist What the Internet cannot do
"A whole industry of cybergurus has enthralled audiences (and made a fine living) with exuberant claims that the Internet will prevent wars, reduce pollution, and combat various forms of inequality. However, although the Internet is still young enough to inspire idealism, it has also been around long enough to test whether the prophets can be right."

"But might it reduce energy consumption and pollution? The Centre for Energy and Climate Solutions (CECS), a Washington think-tank, has advanced just such a case, based largely on energy consumption figures for 1997 and 1998. While the American economy grew by 9% over those two years, energy demand was almost unchanged—because, the CECS ventures, the Internet “can turn paper and CDs into electrons, and replace trucks with fibre-optic cable.” No wonder one enthusiastic newspaper headline begged, “Shop online—save the earth.”

"Sadly, earth-saving is harder than that."

redux [08.04.00]
The Standard Not Enough Juice
"Want something to take your mind off the frustrations of startup finance? Here's one possibility: Maybe the whole digital economy will be laid low by an unreliable electric-power system.

I exaggerate, but just a little. The underlying idea of the Internet Economy is that its participants have evolved past the limits of the old, material world. Let car-factory managers worry about quality inspections on that next ton of steel. Net managers can create value out of the lightest and purest ingredients imaginable: talent, bandwidth, new data-organization schemes and radical business efficiencies. That's why it's always startling when the new economy bumps into the old."

redux [07.23.00]
The Standard When Data Checks In
"When it opened in 1928, the former R.R. Donnelley & Sons' Lakeside Press plant on the near South Side of Chicago embodied the splendor and sweat of the old economy."

"Now, the building is on the verge of becoming a bellwether for the new economy."

"Across the country, real estate investors are turning obsolete manufacturing plants and warehouses – as well as derelict office buildings and failed retail centers – into so-called telecom or carrier hotels. Instead of packing the buildings with crates, lathes or die casters, companies this time around jam them with racks of switches, routers and generators. Once brick-and-mortar icons of heavy industry, the structures are being rehabbed to house the backbone of the Internet Economy."

"These structures were built to house heavy machinery, so they usually feature floors that can support more than 125 pounds per square foot; high ceilings that provide clearance and ventilation for telecom-equipment racks; and space for generators to take over in case of power outages. The Lakeside Technology Center, for instance, has more than 80 generators and stores 300,000 gallons of diesel fuel to run them."

"Generally, upgrades require bringing in huge power supplies – the Lakeside Center could use up to 96 million megawatts – as well as state-of-the-art heating and air conditioning systems."

redux [07.05.00]
The New York Times Digital Economy's Demand for Steady Power Strains Utilities
[requires 'free' registration]
"Read-Rite's milling machine is indicative of a long-running, but accelerating problem: the nation's electrical power supply system is not up to the task of meeting the digital economy's needs. While the utility industry has historically prided itself on delivering fairly stable power 99.9 percent of the time, today's computerized economy is demanding even fewer interruptions and a much steadier current.

That is because electricity is more than just energy for computers -- it is the medium they use to do their job. Rapid, minute changes in voltage represent the ones and zeros that make up digital information.

Those patterns are ultimately translated into a human voice during a phone call, a calculation during a banking transaction, a dose of radiation during cancer therapy or a photo of a new baby e-mailed to scattered relatives. Any disruption in the power supply that compromises the processor's ability to manage those voltages can lead to lost data or system crashes."

USA Today Internet saps California's power grid
"As California's tech-savvy businesses and households plug into an increasingly wired economy, the state's power system is sputtering like a frayed electrical cord."

"Computers consume about 13% of the nation's power, according to EPRI Corp., a Palo Alto research and development group that studies the utility industry.

The Internet's borderless community also is taxing U.S. power suppliers because about 80% of online traffic comes through this country.

To handle all the Internet action, businesses are turning entire offices into warehouses for the powerful computer servers and peripheral equipment needed to navigate networks. These so-called ''server farms'' consume 10 to 12 times more power than the traditional office building filled with human workers. "