snowdeal.org - conflux

conflux

The Standard Yournamehere.com
"It's a little-known fact: A poorly chosen name is why most dot-coms fail! Ever heard of the Bahoo Web directory? No? Think: If a single letter can transform the no-name "Bahoo" into an internationally recognized, billion-dollar brand, what a difference carefully selecting all the letters in your name could make!"

"Take a word that describes your venture � "scam," for instance � and append any of the following: -as, -ia, -ic, -ion, -isis, -ium, -on. Using our example, we get "Scamisis," which you've got to admit sounds like one high-class Web site. Unlike your naming consultancies, this process may or may not rely on "Indo-European roots," "morphemes" or other book learnin', but you've gotten this far without resorting to smarts, so why start now?"

Salon The name game
"...the choice of Agilent was immediately greeted with snorts of derision. "The most namby-pamby, phonetically weak, light-in-its-shoes name in the entire history of naming," declared Rick Bragdon, president of the naming firm Idiom. "It's like a parody of a Landor name. It's insipid. It's ineptly rendered ... It ought to be taken out back and shot."
Steve Manning of A Hundred Monkeys, a San Francisco naming firm, was also appalled. "What a crummy name," he says. "It sounds like a committee name. 'Who's your competition?' 'Lucent.' 'Well, we want to play off Lucent -- only we're agile. I mean, if you wanted a name like that, I could come up with that kind of name in about four seconds."
"Welcome to big-league corporate naming, a Pynchonesque netherworld of dueling morphemes, identity buckets and full-scale linguistic sabotage. What was once a diverting sideline for mild-mannered grad students has become an increasingly lucrative and increasingly cutthroat profession, as blue-chip consulting firms schedule raids on college English departments and linguistics nerds scramble to shift their focus from the syntax of negation in the Anatolian languages to the murkier precincts of corporate identity."
Enormicon Welcome to eNormicom!
"Have you ever said to yourself, "I wish our company had a more dynamic name"? Or, "If only our logo was more expressive"? Or, "Is our tagline catchy enough?"
If so, eNormicom's patented Image Bucket Program� is the answer. With the dramatic paradigm violence occurring in today�s internet space, it is crucial that your brand have a scalable, balanced, people-focused e-dentity.
ENormicom�s robust Image Bucket Program� can give you the real-time channel reconfiguration that your brand needs. All it takes is a little e-magination. Step inside our office and let us show you� "

bookmark: del.icio.us ::digg it ::furl ::reddit ::yahoo ::
11:20 PM 0 comments

0 Comments:

Post a Comment

[ rhetoric ]

“"You're not a designer, you're not a writer, and you're not an editor!"

Well, no, blogger, you're not. And therein lies your gift. Because even if it's true the vast majority of blogs would not be missed by more than a handful of people were the earth to open up and swallow them, and even if the best are still no substitute for the sustained attention of literary or journalistic works, it's also true that sustained attention is not what Web logs are about anyway. At their most interesting they embody something that exceeds attention, and transforms it: They are constructed from and pay implicit tribute to a peculiarly contemporary sort of wonder.

...[T]he Web log reflects our own attempts to assimilate the glut of immaterial data loosed upon us by the "discovery" of the networked world. And there are surely lessons for us in the parallel. For just as the cabinet of wonders took centuries to evolve into the more orderly, logically crystalline museum, so it may be a while before the chaos of the Web submits to any very tidy scheme of organization.”

[ outbound ]

conflux

0 Comments:

[ rhetoric ]

[ search ]

[ outbound ]

[ schwag ]

[ et cetera ]