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The Christian Science Monitor 'Personalization' industry launches movement to regulate itself
"In a move designed to head off government attempts to legislate privacy protection for Internet users, a group of 26 Internet companies and brick-and-mortar businesses Wednesday announced the creation of an international industry advocacy group called The Personalization Consortium."

"While the Consortium is at least making the right noises about privacy, there were rough spots during the press conference that pointed to potential problems and future conflicts with privacy advocates."
Alertbox Personalization is Over-Rated
"Web personalization is much over-rated and mainly used as a poor excuse for not designing a navigable website. The real way to get individualized interaction between a user and a website is to present the user with a variety of options and let the user choose what is of interest to that individual at that specific time. If the information space is designed well, then this choice is easy, and the user achieves optimal information through the use of natural intelligence rather than artificial intelligence. In other words, I am the one entity on the world to know exactly what I need right now. Thus, I can tailor the information I see and the information I skip so that it suits my needs perfectly."
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