it appears that the department of sociology and the college of humanities and social sciences at cal state fullterton is hosting a new and exciting exploration of mundane human behavior:

“All around us are ordinary phenomena that can astound us if only we attend to them with the seriousness they do not typically receive: letters and letter-writing, street scenes, routine family life, artistic and cinematic depictions of how we live our lives, everyday work and commercial situations, sociable occasions, nonprofessional sports activities, transportation contexts, venues of legal and political action, viewing televised entertainment, consuming information from various media, and so on. The study of the extreme, outlandish, and “profane” aspects of late 20th century existence has been well-developed and has given rise to many useful theoretical and research tools. Here, we want to turn these analytic tools to the level of everyday life, to examine in microscopic and graphic detail the more mundane, habitual, and quotidian aspects of our existence – including how we define what is “mundane”. These unnoticed, unmarked aspects of our lives are often the most political and yet depoliticized, and it is one of the goals of this journal to expose these processes.”

run – don’t walk – to the inaugural issue and explore such pressing issues as “The Cultural Implications of “Male” Facial Presentation”:

“This paper analyses the cultural significance of male facial grooming, the arts of shaving, clipping and trimming, and the meanings of full beard growth. It draws upon a semiotic interpretation, and reconfigures the overlooked and personalised ritual of daily facial preparation and presentation. The analysis sees
facial hair as a signifier of masculinity, but one which does not remain fixedly within the masculine realm. The radical politicisation of facial hair has been effected through both the gay and the feminist movements, so that the figures of the “bearded fairy”, the “goateed club bunny”, and the “drag king” are their assigned subcultures, but bleed via the mass media into dominant culture.”

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