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BusinessWeek Weblining
"You may think that getting graded A, B, or C ended with graduate school. Try getting Sanwa Bank to waive its $20 fee on your bounced check. Customer reps are trained to treat everyone politely. But your luck will depend on a little letter that pops up on a screen as soon as your name is punched into a computer, or when your e-mail arrives at Sanwa's server. If that letter is a ''C,'' customer reps don't exactly hustle on your behalf. That's because machines whirring at Net-speed have lumped you--often in seconds flat--with other customers whose accounts don't make much money for the bank. But if you score an ''A,'' you're right up there with the cream: Customers who generate hefty profits get bounced-check waivers, no questions asked. And B's? They're harder calls. They actually get to negotiate with the rep before their case is decided."

"Scientific or not, high-powered computing increases the incentive for businesses to Webline customers by making human behavior appear predictable. Visa International, for example, is using neural networks to build up elaborate behavioral profiles. Over months, these systems--which emulate the learning power of the brain--track a person's behavior online and off, then match it against models of similar personality and behavior types to predict how people will act in the future. The initial incentive was to recognize and thwart fraud. Now Visa is testing the software with 12 member banks in an effort to anticipate loan defaults. ''This gives us smarter data, and with Web-based technology, we can get that to our member banks in real time,'' says Martin Izenson, a director in Visa's risk management and security group."

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“"You're not a designer, you're not a writer, and you're not an editor!"

Well, no, blogger, you're not. And therein lies your gift. Because even if it's true the vast majority of blogs would not be missed by more than a handful of people were the earth to open up and swallow them, and even if the best are still no substitute for the sustained attention of literary or journalistic works, it's also true that sustained attention is not what Web logs are about anyway. At their most interesting they embody something that exceeds attention, and transforms it: They are constructed from and pay implicit tribute to a peculiarly contemporary sort of wonder.

...[T]he Web log reflects our own attempts to assimilate the glut of immaterial data loosed upon us by the "discovery" of the networked world. And there are surely lessons for us in the parallel. For just as the cabinet of wonders took centuries to evolve into the more orderly, logically crystalline museum, so it may be a while before the chaos of the Web submits to any very tidy scheme of organization.”

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